Implementing Anvil: A Practical Look at Dealer Installation Experiences
Anvil customers shared their experiences with transitioning to and installing Anvil’s CRM and inventory management software in their dealerships.
The CRM: More Than Just a Sales Tool
Implementing a Salesforce-based solution offers potential to improve operations in every corner of your business.
Salesforce was founded on a single, bold premise — to bring software solutions to everyone through an affordable cloud computing infrastructure. Salesforce promises to be user-friendly, affordable, integrate well with existing software and run lightning fast. While many early adopters of Salesforce were salespeople, over the last three decades Salesforce has expanded their cloud-based initiatives. Currently programs span the entire customer lifecycle, including sales, marketing, digital commerce, customer service, inventory and more. Salesforce helps make relationships stronger, deeper and more beneficial for both you and your customers.
So Why Do You Need Anvil?
As a Salesforce partner, Anvil App Works harnesses the best and most powerful tools Salesforce has to offer and refines them into apps specific to your needs. The result: one integrated tool that accesses each of the dealer business silos and centralizes information about your customers, inventory and operations into one platform.
Centralizing everything your dealership knows about a customer, or inventory — either on the lot or with the customer — empowers people in every corner of your business. Anvil then presents the information in a way that makes sense for your dealership. No searching endlessly through screens and systems to find bits and pieces of what you need. Anvil consolidates it and delivers it to you in a few simple clicks. For front-line employees, it improves their ability to provide service, allowing them to quickly assess a situation and convey information or suggest solutions to customer needs. More importantly, it focuses your team on the customer experience. They can conduct customer interactions with confidence because they can trust the information at their fingertips. No follow-up calls or “I’ll have to check on that” comments required.
A Robust Tool for Dealership Management
Behind the scenes, Anvil utilizes Salesforce tools to digitize and automate business functions. Forms and wizards collect information, pre-populating fields with information existing in the system. Submitting a form triggers a cascade of events that sends the new information to relevant systems, delivers notifications to appropriate team members and adds tasks to work queues throughout the dealership. All without lifting a finger. These automations make everyone in your dealership more efficient by breaking down the silos that isolate departments. Anvil takes mundane communication off their plates and reduces errors through data standardization across the operation. Furthermore, automation improves coordination between departments — departments that often operate independently within those silos.
Lastly, all this activity creates a trail of data that can be easily tracked, reported on and analyzed in ways completely unavailable under the typical dealership operating environment. Reports created in Anvil can be easily refreshed and shared at any time. Reports can even run automatically on a schedule with a distribution list. No time wasted exporting data and wrestling with spreadsheets. Just a dashboard filled with information vital to your business. All this from the Salesforce-powered CRM directed by Anvil. See what you’re missing.
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