Keeping Customers Pays Dividends
The ROI of customer retention starts from the moment the initial sale is complete. “It is always easier and less expensive to maintain a customer than it is to gain a new one,” says Jason Hoult.
Know Your Customers, Team and Inventory Better for a Competitive Edge
Anvil President and Founder, Jason Hoult wants to make it easy for your dealership to become a digital powerhouse.
Why? Because he knows from experience that equipment dealers see increased competitiveness, increased customer loyalty, and increased revenue and cash flow as the ROI from investing in the right technology.
A customer relationship management (CRM) platform with integrated business systems empowers your equipment dealership by accomplishing three goals:
- Know your customers.
- Know your inventory.
- Know your team.
“We think these three goals really nail down the core of what Anvil does for your dealership,” says Hoult. “It gives you the tools to know your customers better. Then Anvil applies those same techniques to inventory, so you get the most out of your inventory. Last, Anvil brings more visibility to everything happening in your dealership. This visibility helps you manage yourself and your team better to access their full potential.”
Give your dealership – no matter the size – the same competitive edge that large, forward-thinking corporations enjoy.
Anvil accesses the full power of the industry-leading Salesforce platform for your dealership, according to Hoult. “Just like Oxbo buys axles and engines from John Deere to build sweet corn harvesters, Anvil uses an engine and transmission provided by Salesforce to create a turn-key CRM and business system specific to the equipment industry,” he says.
“Forging you into a digital powerhouse means Anvil helps you deliver a consistent, connected customer experience across your dealership,” he says.
Related Posts
The Power of a Single Source of Truth
Can your team ‘connect the dots’ when it comes to customer data? Learn more about how having a Single Source of Truth will unify your customer data across your entire dealership.
Seven Questions to Ask When Considering a CRM
Modern CRM solutions produce real results including up to 30% greater sales and up to 35% improvements in customer satisfaction. Does your CRM significantly improve your dealership’s bottom line?
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