The Power of a Single Source of Truth

Staying ahead of the competition, providing the best customer service and maximizing the potential of your dealership require tools to do two things well: Know your customers and know your inventory.   Connecting customer and inventory data in a shared CRM system will streamline access across the dealership. Integrating into a single system also gives you several benefits including better inventory tracking, improved customer service, enhanced sales and marketing efforts, streamlined operations, and increased efficiency.  

Three Questions to Ask Yourself

Consider your current operations, and then ask yourself these three questions about how you handle inventory. They’ll show you whether a CRM with the power to align your inventory and customer data might be the next step for your dealership. 

1. Does access to inventory data bog down your sales process? 

A CRM should make locating stock units related to a customer simple. Whether related to a quote, a deal, or equipment offered in trade, can you access the inventory information you need quickly right inside the customer record? If your sales process is continually interrupted by lengthy and complex inventory searches, you need an integrated CRM. 

2. Do you know where that combine is right now? 

Aligning customer and inventory data puts the information you need where you need it. Access a customer record and know the status and location of any stock unit related to that customer: On order? In service? On the lot? Still with the farmer? Connected customer and stock information empowers you to deliver excellent customer experiences. 

3. Which piece of equipment has been on your lot the longest? 

Each stock unit on your lot represents an investment by your dealership. Is that investment making you money or costing you money? Every day it sits on your lot, your margin on that unit shrinks.  A CRM provides the analytic capability to transform how you manage your inventory. Always know what your aged-inventory picture looks like. Be able to review a unit’s quote history and determine why it hasn’t sold. Know what equipment is in demand. See trends in pricing and value. In short, access the tools you need to get the most out of each-and-every stock investment you make. 

Connectivity Counts

Inventory management may not be the first thing you think about when considering a CRM for your dealership. But failing to explore whether your CRM options can align with inventory management as nimbly as they handle your customers can result in missed opportunities and higher costs.  Anvil App Works was founded by people who know agriculture dealerships, and we recognize the critical role inventory management plays in your success. We chose to build Anvil on Salesforce, the world’s #1 CRM, because it enables the connectivity you need. With customer and inventory data in alignment, your dealership benefits from greater efficiency and seamless customer service.   Your inventory management can benefit from the right CRM. Your dealership can benefit from the right CRM. It’s time you look at Anvil.