We have a solution for all equipment dealerships. Which platform is right for you?
Get to know Jason Hoult, the visionary founder of Anvil App Works.
Jason’s roots in ag equipment run deep. He began his career in marketing at Caterpillar and AGCO before transitioning to sales leadership roles in John Deere dealerships. During his tenure as VP of Sales for 21st Century Equipment, he encountered a familiar challenge: fragmented information management. The solution eventually led to the creation of Anvil.
Jason shares, “We struggled with managing information and dealing with the various independent dealer systems John Deere provides. We needed a CRM system that really worked for us. But what was out there just didn’t cut it.”
At John Deere, Jason saw how the disjointed systems dealers needed to use created a real hassle. “Imagine needing to hop between programs to perform different tasks. It’s a complicated multi-step and multi-process situation. Why couldn’t all the information be easily accessible through one platform?” he asks.
Jason’s quest for a better solution led to Salesforce. Here, he found a leader in CRM. “Starting with Salesforce was a big step. We partnered with consultants to tailor it to our needs. It was tough and costly, but it showed me Salesforce’s potential.”
As an executive sponsor, Jason also saw the challenges of early Salesforce deployment. The generic platform needed heavy customization to fit the dealership business model, a costly and time-consuming effort.
Jason’s commitment led him to dive deep into Salesforce. He has earned 14 certifications and is a Certified Salesforce Architect. “I often thought how this knowledge would have been a game-changer back at the dealership. Because, I’m still an equipment guy at heart,” he shares.
Jason’s Salesforce expertise came full circle with the idea of Anvil. “My wife pushed me to act on my solutions. So, we built Anvil, aiming to fill the gaps we experienced.”
Anvil debuted at the John Deere User Group (JDUG) convention in 2018. “Anvil has everything I wished for in my role, tailored specifically for the equipment industry,” Jason proudly states.
Since its launch, Anvil has been on a “rocket ride,” gaining industry recognition for its affordability, scalability, convenience, and power. This growth coincides with the shift towards multi-location businesses and frequent acquisitions in the dealer landscape.
As dealerships expand, managing multiple locations becomes critical. Jason observes, “You used to be able to throw more people at the problem or work a little harder. But now, dealers must reevaluate their business strategies.”
Questions arise: How to evaluate equipment, manage sales teams, process deals, quote equipment packages, and keep files organized? “You can’t keep using old methods,” Jason advises. “Salesforce excels in process and digital workflow. Anvil leverages this, offering John Deere dealerships an optimized, turnkey system.”
Jason acknowledges the strengths of dealership teams and existing processes. “They may falter at scale or need digital upgrades,” he says. “At Anvil App Works, we bring in technology solutions that turbocharge their businesses.”
Jason Hoult’s journey from industry expert to tech innovator shows how understanding real-world challenges leads to impactful solutions. Anvil stands as a testament to that commitment.
Anvil App Works delivers straightforward, efficient CRM solutions tailored for the agricultural equipment industry. It was designed to simplify sales processes and enhance management, adapting seamlessly to dealerships’ evolving needs.
Hear from three seasoned dealership professionals as they share the tools and strategies used to ensure success for their businesses.
Learn more about our 2023 Moving Iron Summit dealer panel session on using predictive analytics to price used equipment.
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