Implementing Anvil: A Practical Look at Dealer Installation Experiences
Anvil customers shared their experiences with transitioning to and installing Anvil’s CRM and inventory management software in their dealerships.
Turning Used Equipment Quickly
Jason Hoult, president of Anvil App Works, and Casey Seymour, Moving Iron Podcast host, discuss current concerns affecting dealers, including how rising interest rates impact used equipment sales.
Starting off the podcast, Seymour reflects on current interest rates and how they are a concern for dealers. He asks if Anvil’s customers feel the urgency to get equipment moved?
“Our dealers are looking for those margin leaks. Now they realize it is holding cost more than anything else,” Hoult says. “Dealers are looking at efficiency scale right now: how do things come in, how do they get done, and how they get moved out and on to the next person.”
“There is one thing that slows down the invoice on a piece of equipment faster than anything else,” Seymour adds. “It’s not getting it through the service shop. It’s the information getting to the shop so they can start the work.”
The right technology helps dealers minimize some of these issues, including time lag. Hoult says the time gap can stretch for months between when decisions are made and when equipment finally arrives at the dealership. “When it finally comes in, you are chasing down answers to those initial decisions.
“That’s where our Order to Cash process really makes it nice,” he adds.
During the marked sold process of the deal, service requests can be created right then while it’s fresh in everyone’s mind. Once the equipment comes in, it’s automatically moved into the work queue for the service department.
“It disconnects the salesperson from the service department in that direct line of communication,” Hoult summarizes. “The salesperson can do what they need to do during the EOP season, and then the service department gets what they need when they need it.”
Watch or listen to the podcast for more ways to quickly turn used equipment:
- Completing accurate and reliable trade evaluations using data tools, including Iron Comps by Tractor Zoom
- Using real-time analytics to understand and follow pricing trends
- Using saved inventory search and existing customer data to proactively find buyers
- Selling using mobile-first technology and integrating customer communications with CRM data
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