Marketing Used Equipment
Listen to the latest episode of Moving Iron Podcast where Jason Hoult and Casey Seymour discuss tips for marketing and valuing used equipment.
What Does Your Trade Process Look Like?
Jason Hoult President of Anvil App Works, and Casey Seymour Moving Iron Podcast host, discuss how to streamline the trade process.
Hoult outlines the importance of a piece of equipment leaving the yard during the first hundred days. “You make more money on the first hundred days plus it frees up interest expense,” he says.
Seymour explains how trade value is added within those first hundred days because of little fixes such as service requests. He explains how he sat down and interpreted the data that shows the costs of allowing equipment to sit on the lot for too long. “It’s not so much the interest rate but it’s the number that the interest rate is compounding off of,” he adds.
"That is where automation comes in."
One example Hoult reflects on is that “It doesn’t do any good to go back to the service department say in four months you’re going to get a green sprayer and we want you to do x y and z to it and we hope you remember. That isn’t going to work but that’s what automation can do.” It’s giving the right people, the right information, at the right time.
Watch or listen to the podcast for more ways to quickly turn used equipment:
- Speed up the trades process
- Free up time for the salespeople to focus on selling
- Supply data to the right people to focus on selling
- Using real-time analytics to understand and follow pricing trends
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