Better Service. Less Effort. Why? Digital Transformation!

March 8, 2022

Digital transformation in agriculture already affects your business. Just like the modern, data-driven equipment you sell needs a tech specialist to support it, your dealership needs technology that can support your customers’ expectations.

Can You Meet Greater Expectations?

Jason Hoult, president and founder of Anvil App Works, stresses why dealers need to keep pace: “Your customers expect a whole lot more from you,” he states.

As that tide of expectations rises, dealerships need a strategy to keep afloat, and Hoult explains that digitization provides the key. “Customers expect you to communicate with them at their convenience, whether that means phone, email or text. Furthermore, customers expect your team to have critical information at their fingertips.”

Inside the dealership, larger organizational structures and swirling economic forces exert more pressure on inventory management. “The last couple of years have been crazy,” says Hoult. “Dealers need better, simpler, more efficient ways to work.

“Think about how many different systems you work with,” he adds. “Each one has its own database and its own way of working.”

Digitization Benefits You

That’s why digital transformation is so important to dealership processes.

“When you get down to the nuts and bolts of digital transformation, it’s consolidating around your customer and your dealer systems,” Hoult says. “Consider all the information you collect and reference on a customer or a piece of inventory.”

When you consolidate that information and digitize it, access becomes simple. And you can view it on phones, tablets, browsers, across the cloud and at multiple locations.

Work Smarter, Simply

Hoult emphasizes the importance of simplicity, “Dealers work really hard right now because things aren’t connected.”

“At Anvil, we pride ourselves on making things simple, so that we can add value to every interaction as a salesperson,” says Hoult. “But working in any role across a dealership now requires data use.” And therefore, digital transformation reaches every corner of a dealership. Once that occurs, the next step becomes possible: Automation.

“One recent example comes to mind,” he continues. “As we implemented our order-to-cash app at a dealership, we found 17 manually entered steps that we could automate for them.”

Engage Next-Level Automation

Automating tasks and processes handles the heavy lifting and keeps track of the details. “In short, it makes things simple!” says Hoult.

“It’s a very layered approach,” he continues. “Each step unlocks more potential for your dealership. As you begin your digital transformation, we help you understand those possibilities, and then help you adapt your business to leverage that transformation.”

Harness an Analytics Advantage

Most importantly, embracing digital transformation gives you the ability to analyze your business in powerful new ways.

“What good is consolidating all that data if you can’t use it to make meaningful decisions?” asks Hoult.

The process of digital transformation creates robust, reliable data relating to your dealership. “Anvil helps you access and interpret that information through industry-leading analytics tools,” he adds.

Digital transformation improves service, reduces effort, and results in better decisions.

You can bank on that.