- Powerful and intuitive features, such as Order to Cash and Visual Sales Pipeline, offer precision, consistency, and transparency that streamline processes throughout your dealership.
- These features show you a consolidated perspective of your sales funnel, your pipeline, and your settlement processes. Each tool simplifies keeping track of your leads, quotes or deals, showing you the status of each and how long they have lingered in that stage.
- The result: simplified processes that make your dealership run better. The availability of common resources leads to fewer errors, more efficient workflow and better management.
- Digitization offers the opportunity for automation, which creates stronger processes. Automated tasks improve consistency of information, consistency of process and completeness of data, while reducing effort.
By themselves, the process improvements pay you significant dividends, but they ultimately lead you to the big reward: Anvil’s impactful analytics.
Analytics Pave the Path Forward
As you go through the initial steps of consolidation, digitization and automation, these processes begin leaving digital footprints in the form of data points. Anvil records all those footprints, tying each one back to customer, quote and deal. The complete record that then emerges includes everything that happens at your dealership.
Within those records you can find important insights about your business and unlocking them allows you to create a pathway to optimal performance. As your partner, the Anvil team helps you identify and refine data pertaining to your key performance indicators (KPIs). Together you choose the format of dashboards and reports to present the data simply and clearly. These easily accessible analytical tools offer up-to-the-minute information so you can quickly make sound decisions and take action — every day.
Taking Order to Cash to the Next Level
An example highlighted by an Anvil client can help illustrate the impact of having good analytics:
As part of its Order to Cash process, this dealership wanted to get a handle on trade equipment attached to deals. Its previous system offered no ability to report on what was coming in and when.
Once Anvil began tracking equipment offered back to the dealership in trade, the dealership could see which quotes included trade equipment and all the detail related to its valuation and arrival. This new visibility made managing the process easier for both sales managers and the settlement team. Complete data was collected early in the process, so that everyone had access to what they needed, and the trade aspect of the deal would not contain errors or hold up settlement.
Analytics added a robust, new level of sophistication. The Order to Cash feature gave the dealership a new perspective by showing additional details to help manage each individual deal. By tracking the progression of every deal moving through the app, Anvil’s analytics features aggregate that data and enable the dealership to measure performance over any step of the progression.
They could now:
- See the volume of equipment expected on the lot each month
- See what types of equipment were expected on the lot each month
- Make equipment available earlier for sales reps to include in new quotes
- Pre-order service requests to automatically engage when trade equipment arrives
The analytics capability in Anvil elevates your operations by revealing more of what you need to know about your dealership, allowing you to measure and track information in real time, and making it accessible any time you need it.