Using a Great CRM to Create Good Customer Experiences

Jason Hoult, president of Anvil App Works, and Casey Seymour, Moving Iron Podcast host, look at how a great CRM creates good customer experiences.

Customer relationships are the center of your business. And, a great customer relationship management (CRM) system gives you a complete view of that customer to help nurture your relationship. “That is why we call it the Customer 360,” Hoult says. “Every time you call on a customer, every time they come into the business, buy parts, buy service, buy equipment, it creates another layer of the relationship.

“Instead of sticky notes, spreadsheets, and notebooks that we’ve traditionally used to track customers, a great CRM captures all that data, and allows you to build a complete profile,” he adds.

Watch or listen to the podcast to learn how Anvil’s CRM feature:

• Integrates with dealer business systems to consolidate, filter and sort data into one system
• Replaces spreadsheets to track customer events and programs
• Tracks customer share of wallet
• Organizes inbound sales leads and promotes timely follow ups
• Brings another layer of efficiency with mobile-enabled access
• And much more!

Catch the podcast on Soundcloud  LISTEN»

View the podcast on Youtube  WATCH»